Social media analytics tools help marketers create better marketing campaigns by providing them with data. This helps them to optimize their campaigns and increase their ROI.
There are a number of free and paid tools that can help you with social media analytics. The best ones are easy to use and offer a comprehensive set of metrics for different social platforms.
Marketo Integrations
Marketo is a powerful marketing automation platform that helps marketers automate and execute campaigns to improve lead generation, engagement, and sales. The platform also helps marketers track key metrics across the entire customer journey to increase revenue and ROI.
When paired with social media analytics tools, Marketo can help you create engaging and relevant content that connects with your audience and provides a more holistic view of the customer. The tool is capable of capturing user interaction data from social channels like Facebook and Twitter to help you identify trends that are leading to increased website traffic, conversions, or revenue.
It also lets you automate the posting of updates on these platforms and enables you to see how your social activities are affecting your SEO metrics. Moreover, you can also track your customers offline and link them with their Google Analytics accounts to understand which online ads are driving revenue.
Marketo also integrates with Salesforce to help you manage leads, opportunities, and relationships, as well as sales pipelines. The two platforms sync Standard and Custom Objects, including fields and custom validation rules. This allows Marketo to respect Salesforce’s validation rules and ensure that your customer data is accurate.
SEO Website Project and Campaign Management Tools
If you’re looking to improve your search engine optimization and social media campaigns, a good tool will help you analyze data and track results. Depending on your needs, you can choose from a wide variety of tools.
A proper SEO campaign management system is important to ensure your team stays on task and meets deadlines. It should also help you set goals and prioritize tasks.
Project management software such as Wrike can be helpful in this regard, as it allows you to visualize and share feedback on digital assets. It also offers customizable workflows to eliminate status-update emails and automates the assignment of tasks to team members in the right order.
Similarly, Airtable is another great option for a database tool that can be used by your entire team. It comes with an array of templates to expedite onboarding and offers flexible views such as a grid, calendar or kanban.
It’s a little more expensive than most of the other options on this list, but it’s worth it for the ability to automate your business processes. You can even use it as a CRM, allowing your team to easily track client information and communicate with them.
Slack is another popular communication platform that can be used for all types of projects. In addition to integrating with other project management tools like Trello and Asana, Slack has an in-built bot called Slackbot that can answer questions, set reminders and respond to messages.
Ghost Themes
Ghost themes are a great way to quickly and easily create a professional-looking website. They can be used for a wide range of purposes, including blogs and magazine websites buy seo tools. They also feature a lightweight design that delivers faster page load times.
These themes are free to use and include a wide array of features, making them ideal for a variety of website projects. They come with easy-to-use options for customization, free updates, and compatibility with phones, laptops, and desktops.
They also have a powerful theme editor that lets you customize the layout of your site without having to write any code. You can also add plugins and widgets to enhance your site’s appearance and functionality.
In addition, these themes are also compatible with Ghost Membership and Subscription platforms, which can help you make more money from your website. They’re also SEO optimized and have pre-installed social media icons that you can use to promote your content on various platforms.
To install a Ghost theme, download the theme from Settings – Design in Ghost Admin, then unzip it locally. Once you’ve edited the files, re-zip them and upload them to your publication from Ghost Admin or deploy them using Github Actions.