RE/MAX 440
Dale Joy
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Dale Joy
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New Resource for Consumers Facilitates Smoother Moves

January 29, 2013 8:22 am

Unpakt, an instant pricing application helping consumers find reputable moving companies and book their moves online, recently partnered with Harris Interactive to conduct a comprehensive online survey revealing consumer feelings toward the moving industry. With this new platform, consumers can compare movers, receive exact price quotes rather than estimates, and manage a move online, all while considering both consumer and mover feedback to improve the process overall.

Unpakt's survey revealed that Americans move an average of 8.2 times in their lifetime. Moreover, 88 percent of Americans chose to move by themselves rather than hire a moving company. This could be largely due to survey findings that indicate almost half (46 percent) of Americans are afraid movers will steal their belongings during a move and 69 percent of Americans fear that movers will damage belongings during a move.

In terms of the cost of moving, one frequent complaint from consumers after using a moving company is that they paid more for the move than anticipated. This is likely because of hidden fees, given that many moving companies use estimates rather than exact price quotes. Of Americans that paid more for their last move than initially anticipated, 57 percent paid upwards of $175 all the way through $1,000 more for the move than expected.

Well over half of Americans also agreed that it is hard to find a good moving company.

"As someone who has been in the moving industry more than 25 years, I have seen firsthand exactly why consumers are uneasy about working with moving companies," said Sharone Ben-Harosh , founder of Unpakt. "Today's informed consumer is able to easily compare costs, receive guaranteed prices and access customer reviews when booking travel or searching for good restaurants, so the same should be true of booking a move and finding a reputable mover. Unpakt is now providing these services."

Survey data found that 58 percent of Americans said they would be most likely to use online reviews or online research to search for a reputable moving company. The online tool also allows customers to create an inventory of all their furniture and boxes and quickly enter moving date and location information. Once the information is submitted, Unpakt provides a comparison of guaranteed prices from Unpakt's pre-screened movers. From there, the customer can book the move on-the-spot or save the search and revisit the booking process at a later date.

Published with permission from RISMedia.

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